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Manufacturer History

Historical information about Putter Manufactors

Acushnet "Bulls Eye"

In the late 1940s, John Reuter Jr., a golf instructor hailing from Phoenix, Arizona, conceived a revolutionary idea: crafting a putter that mirrored the rhythmic motion of a pendulum. Reuter's initial models, known as the "Sweet Strokers," underwent a transformation and received a new moniker: the "Bulls Eye."

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These putters earned the nickname "Garage putter" as they were meticulously handcrafted in Reuter's garage at his residence in Acushnet, MA, continuing in this fashion until the late 1950s. In 1958, Reuter joined forces with Acushnet, and the Bulls Eye transitioned into mass production. Crafted from soft brass to maximize the feel upon impact, these putters featured fluted shafts and offered various grip options. The Bulls Eye has stood the test of time, enjoying success at the highest levels of the sport over the last half-century. Golf luminaries such as Bob Charles, Tom Kite, Corey Pavin, and Mark McNulty all relied on the Bulls Eye, accumulating numerous titles worldwide.

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Design/ Construction / Features

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John Reuter Jr was years ahead of his time when it came to putter design, putter fitting and the world of custom options. He was one of the first to recognize the need for equipment to be made in a way that would optimize and improve an individual golfer’s performance. Although commonplace in today’s game, Mr. Reuter was laying the foundations for custom putters over 80 years ago!

 

HEADS: Originally the heads were made from brass, this would produce a softer feel and sound feedback. All of the corners and edges, apart from the striking face were rounded to allow the putter to "pass over the surface smoothly even when there are irregularities in the grass".

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SHAFT LOCATION: The shaft was sited nearer to the middle of the head which would reduce torque (twisting) at impact, an early higher MOI putter (moment of inertia) if you like.

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LOFT : Mr. Reuter believed additional loft would improve the balls roll just after impact, he often preferred 5-6 degrees.

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HEAD SHAPES : Originally there were only a few different shaped heads however it is rumored that there are over 400 different Bulls Eye heads, though we've only found 10 to date.

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LENGTH: The "Bulls Eye' would eventually be offered in 34" 35" and 36" lengths to cater for different heights of golfers and varying postures.

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SHAFT : Mr. Reuter preferred the shaft to be stiffer than normal to reduce the vibration, and also to improve and control "the path of the clubhead".

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​LIE ANGLE : There were 3 lie angles to cater to different putting styles, different statures, and postures of varying golfers. U=Upright, M=Standard, F=Flat.

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HEAD WEIGHTS: Weights would vary from Heavy Flange putters through to the lighter La Femme models.

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GRIP TYPES: Original grips would have been leather, although rubber grips became more prevalent, all fitted with the patented "Bull Eye' logo on the heel.  They were offered in 2 different sizes, later grips would include paddle and cord.

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HAND STAMPED CODES: Putters would have a 5 or 6 letter and number code stamped into the sole, especially on older clubs, sometimes they are very faint because the stamps are shallow and have faded away. The codes describe the putter type and specifications, later the putters model name replaced the codes to these later models.

An Overview of the Acushnet "Bulls Eye":

There are a total of 18 models produced between 1964 and 1971, all designed by John Reuter Jr. under the Acushnet brand, with a rumored 400 variations of these original 18. Todate I've found only 11 of the 400 rumored variations. :)  The descriptions of these 18 models were:

1) STD - Standard 

2) OS - Old Standard  

3) O-Set - Offset 

4) OR - Original 

5) LB - Light Blade 

6) HB - Heavy Blade 

7) LAF - LaFemme 

8) JR - Junior 

9) FL - Flange 

10) LHFL - Left Handed Flange 

11) LFL - Heel Shafted Flange 

12) WFL - Wide Flange 

13) WFL-O - Wide Flange Offset 

14) HSF - Heel Shafted Flange 

15) HSF-II - Heel Shafted Flange II 

16) ML - Mallet 

17) MLO - Mallet Offset 

18) MLI - Mallet I 

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Bulls Eye 18 model collection limited numbered posters available in March. 2024!
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